Which Valuable Donor Relationships Are You About to Miss This Giving Season?
Identify the donor segments worth revisiting—and the actual donors within them.
Giving Season Donor Recovery Analysis · Powered by COMPASS High-Value Lapsed™
See what's included →Friends & Family — for Ventura County and Santa Barbara nonprofits
$595
Purchase at the Friends & Family price →Know What's Happening in Your Fundraising — and What to Do Next.
Aspira conducts specialized fundraising assessments that help nonprofit leaders understand what's driving performance, identify hidden revenue opportunity, and prioritize the actions most likely to increase results.
Planned Giving Prospect Intelligence
Who should you talk to about planned giving?
Identify and prioritize donors who warrant thoughtful planned-giving conversations, based on their actual giving histories and demonstrated relationships with your organization.
Aspira delivers a prioritized workbook of the actual donor relationships worth considering, with the evidence supporting each placement, so your team knows exactly where to begin.
This is behavioral fundraising intelligence, not wealth screening or a prediction of bequest commitments.
What your team receives
- A prioritized workbook of donor relationships worth a planned-giving conversation
- The giving-history evidence behind each placement
- A concise summary of key findings
- Practical next steps for cultivation
Membership-to-Philanthropy Assessment
Which of your members are ready for a deeper philanthropic relationship?
For museums, zoos, cultural institutions, and nonprofits with membership or subscriber programs. Aspira examines membership behavior alongside charitable giving, then identifies the specific constituent relationships that warrant development attention, with the evidence for each.
Not every member is a donor prospect, and the assessment does not predict future gifts with certainty.
Not just donor trends. The actual donors behind them.
Aspira doesn't stop at identifying opportunities or prioritizing donor segments. We identify the specific donors responsible for those findings and deliver donor-level workbooks that show your fundraising team where to focus.
These workbooks connect the insights to actual donor names when provided, or to donor IDs your organization can match internally. You receive more than analysis: you know which relationships deserve attention and why.
How the COMPASS engine works →“Your organization has a significant donor retention opportunity.”
“Here are the specific donor relationships creating that opportunity, the behavioral evidence behind their prioritization, and where your fundraising team should focus.”
An Aspira assessment belongs in the conversation when:
You're entering strategic planning and want an honest picture of your fundraising position before setting goals
You're preparing for a feasibility study or capital campaign and need to understand what your donor file can actually support
You're heading into giving season and want to know exactly where to focus effort across every segment
You're onboarding a new Development Director and want to give them a clear, data-grounded picture of where things stand
Your board is onboarding a new CEO or ED and wants an independent read on fundraising health before or immediately after the transition
You simply need to increase revenue and want to make sure you're not leaving money on the table in your existing donor file
Understand your fundraising. Know which donors deserve your attention.
Each Aspira assessment is designed around a specific strategic context. Select the one that fits your organization's situation and objectives.
Revenue Opportunity Assessment
Best for: Organizations experiencing stagnant growth, declining retention, flat annual giving, or uncertainty about where the greatest near-term revenue opportunities exist. Also ideal for organizations seeking to strengthen annual fundraising strategy or uncover hidden opportunity before increasing investment.
The Revenue Opportunity Assessment identifies actionable fundraising opportunities already inside your donor database. Using donor behavior analysis and advanced revenue interpretation methodologies, Aspira pinpoints where revenue potential exists, which donor segments warrant immediate attention, and which strategic actions are most likely to produce measurable gains. Findings are tied to the specific donor records behind them, so your team knows which relationships to act on first.
- Revenue Opportunity Analysis
- Donor Segment Prioritization
- Retention & Reactivation Insights
- Revenue Risk Identification
- Priority Action Roadmap
- Executive Summary Briefing
- Strategic Recommendations
- CRM-Ready Action Lists (where applicable)
Fundraising Capacity Assessment
Best for: Organizations preparing for strategic planning, leadership transition, fundraising expansion, board-level evaluation, or long-range revenue planning. Also ideal for organizations seeking a clearer picture of individual-giving performance, donor-base health, and long-term revenue sustainability.
The Fundraising Capacity Assessment evaluates the health of your individual-giving donor base, the sustainability of your revenue, and your key fundraising performance indicators. It combines donor behavior intelligence with strategic evaluation of those indicators to identify strengths, constraints, risks, and opportunities for improvement. Where findings call for action, Aspira identifies the donor segments and records involved.
- Fundraising Performance Evaluation
- Donor File Health Analysis
- Revenue Stability Indicators
- Strategic Priority Identification
- Risk & Opportunity Analysis
- Board-Ready Executive Summary
- Leadership Recommendations
- Action Prioritization Framework
Revenue Intelligence Review
Best for: Organizations preparing for capital campaign feasibility studies, major fundraising initiatives, or significant investment decisions. Also ideal for CEOs, campaign leaders, and sophisticated teams seeking deeper interpretation of donor behavior, revenue dynamics, and strategic decision-making.
The Revenue Intelligence Review provides advanced interpretation of donor behavior and fundraising performance patterns to help leadership teams make clearer, more confident strategic decisions. It examines individual giving, donor behavior, revenue patterns, concentration, risk, and opportunity, and translates them into prioritized executive-level guidance, traced to the donor relationships driving each pattern. The Review is not a substitute for a capital campaign feasibility study or wealth screening, and it does not promise campaign capacity.
- Executive Revenue Analysis
- Donor Behavior Interpretation
- Strategic Revenue Pattern Identification
- Revenue Concentration & Risk Analysis
- Growth Opportunity Mapping
- Leadership Briefing
- Strategic Decision Guidance
- Prioritized Recommendations
The situations that typically bring leaders to Aspira.
Stagnant or inconsistent growth
Fundraising has plateaued or fluctuates year to year without a clear explanation. Leadership needs to understand what's actually driving results — and what isn't.
Strategic planning or transition
An organization preparing for a new strategic plan, leadership change, or major fundraising expansion wants an honest picture of its current fundraising position before moving forward.
Campaign preparation
Before committing to a capital campaign, major initiative, or significant increase in fundraising investment, leadership wants an independent, data-grounded read on donor capacity and organizational readiness.
Hidden revenue opportunity
Leadership suspects there is more opportunity inside the existing donor file than current results reflect — and wants a structured, expert analysis to find it.
We don't give you more data. We give you answers.
Most organizations already have access to reports, dashboards, and data exports. What they lack is someone who can read what the data is actually saying — and translate it into clear, prioritized direction.
Aspira assessments are conducted by a credentialed fundraising professional with 10+ years of direct nonprofit experience. Every analysis is delivered in plain English, structured for executive decision-making, and grounded in real fundraising methodology — not generic consulting frameworks.
The result is more than a report or a set of recommendations. Where donor-level action is warranted, Aspira delivers prioritized workbooks identifying the specific donor relationships behind the findings—by name or donor ID—so your fundraising team knows where to begin.
What makes Aspira assessments different
- Conducted by a CFRE-credentialed fundraising professional
- Grounded in AFP Fundraising Fitness Test methodology
- Delivered in plain English for executive decision-making
- Specific, prioritized action — not generalized recommendations
- Minimal, purpose-limited donor data; ID-only options available
- Built on AFP Code of Ethical Standards
Featured in Pacific Coast Business Times
Nonprofits don't have a donor problem — they have a clarity problem
A recent guest commentary by Eric Knight in Pacific Coast Business Times explores why system complexity — not donor motivation — is often the real constraint on nonprofit revenue.
This article reflects a core Aspira thesis: clarity creates bandwidth, and bandwidth creates revenue.
"I literally have goosebumps."
— Chief Development Officer, Aspira Client
"This shows us things our CRM never did."
— Development Director, Aspira Client
"It's working beautifully!"
— Data & Donor Engagement Coordinator, Aspira Client
"Eric's analysis gave us a genuinely different way of looking at our donor data — not just numbers, but a clear picture of where our relationships stand and where our opportunities are. What stood out was how actionable it was. Eric didn't just deliver findings; he delivered direction. I trust his work and I trust his heart for this sector."
— Karon Wright, President & Founder, The Greater Contribution
Connect what matters to you with meaningful philanthropic opportunity.
Eric Knight, CFRE, brings nonprofit executive leadership and fundraising experience to conversations with individuals, families, family offices, and their advisers about charitable priorities and opportunities.
Whether you are considering a significant gift, exploring a new cause, or seeking a clearer understanding of an organization's long-term sustainability, Eric offers practical perspective grounded in the realities of nonprofit leadership.
Philanthropy & Mission-Driven Media
Through his separate business, Journey Designers Entertainment, Eric also helps mission-driven media producers develop philanthropic and corporate support for public television, children's programming, documentaries, and other projects with a public benefit.
This work connects an understanding of entertainment production with the priorities of foundations, corporate supporters, individuals, and families interested in advancing causes through storytelling.
Led by a credentialed fundraising professional.
Aspira Philanthropy is founded and led by Eric Knight, CFRE — a 2026 CFRE International Ambassador with 10+ years of nonprofit fundraising leadership and $30M+ raised.
Eric founded Aspira after recognizing a pattern across his career: nonprofits rarely struggle because of donor motivation. They struggle because leaders lack clear, usable insight about what is actually happening inside their fundraising systems. Aspira was built to solve that problem.
Eric's earlier career in entertainment included work with David Duchovny and Téa Leoni's production company, And Then Productions. Today, he brings that experience together with nonprofit leadership through Journey Designers Entertainment, his separate business focused on strategic financing and partnerships for mission-driven media.
About Aspira →Credentials & Ethics
- CFRE (Certified Fund Raising Executive)
- 2026 CFRE International Ambassador
- AFP Code of Ethical Standards
- AFP Fundraising Fitness Test methodology
- 10+ years nonprofit fundraising leadership
- $30M+ raised
The first Aspira Institute gathering is now available to watch. View the full recording of our inaugural conversation on revenue stability and organizational health.
Watch the Recording →Stay Connected with Aspira
Occasionally we share insights about nonprofit revenue growth, fundraising systems, and upcoming Aspira initiatives.
Updates are infrequent, and we never sell or share email addresses.
Email Us to Stay Connected →Work With Aspira
Aspira is a small, early-stage organization building something with real staying power in the nonprofit sector. We work with contractors, collaborators, and partners who are energized by the mission — not just the work.
Currently seeking: One Fractional Growth Partner — an experienced nonprofit sector professional who wants to bring something they genuinely believe in into conversations they're already having.
See Open Roles on LinkedIn →Ready to understand what's happening in your fundraising?
Schedule a brief conversation. We'll discuss your organization's situation and identify which assessment is most likely to be useful. No pitch. No pressure.
Schedule an Assessment Conversation →
